Technology to turn reusable cups into smart cups with IoT technology that allows tracking of their useful life. This same technology converts them into electronic wallets so that transactions can be made with the cup at events and parties, reducing not only the use of single-use plastic but also increasing beverage sales at events.
PCUP
Startup data
Name / PCUP srl
Foundation year / 2018
Location / Italy
Value chain / Packaging
Stage in the value chain / Consumption and general public







Startup data
Scope of activity / Retail
Description of the activity / Consumption and general public
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