EcoTrace

Startup data

  • Name / EcoTrace Refill Solutions

  • Foundation year / 2022

  • Location / Kenya

  • Website / Link here

  • Value chain / Plastics

  • Stage in the value chain / Ecodesign, new materials and manufacturing

Startup Description

  • Scope of activity / Other activities

  • Description of the activity / Ecodesign, new materials and manufacturing

    EcoTrace is a circular-economy technology company dedicated to eliminating single-use plastic waste across fast-moving consumer goods (FMCG) retail in emerging markets. The company designs and deploys IoT-enabled mobile and stationary refill stations that allow consumers particularly in low- and middle-income communities to purchase essential household liquids and powders in flexible, pay-as-you-go quantities using their own reusable containers. By stripping away packaging and sachet premiums, EcoTrace makes everyday necessities up to 20% more affordable while cutting plastic pollution at the source. At its core, the business operates smart dispensers in neighborhood kiosks, tracks inventory in real time through an integrated digital supply chain platform, and partners with major FMCG manufacturers to transition traditional retail models into scalable, closed-loop refill ecosystems.

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