EcoTrace is a circular-economy technology company dedicated to eliminating single-use plastic waste across fast-moving consumer goods (FMCG) retail in emerging markets. The company designs and deploys IoT-enabled mobile and stationary refill stations that allow consumers particularly in low- and middle-income communities to purchase essential household liquids and powders in flexible, pay-as-you-go quantities using their own reusable containers. By stripping away packaging and sachet premiums, EcoTrace makes everyday necessities up to 20% more affordable while cutting plastic pollution at the source. At its core, the business operates smart dispensers in neighborhood kiosks, tracks inventory in real time through an integrated digital supply chain platform, and partners with major FMCG manufacturers to transition traditional retail models into scalable, closed-loop refill ecosystems.
EcoTrace
Startup data
Name / EcoTrace Refill Solutions
Foundation year / 2022
Location / Kenya
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Website / Link here
Value chain / Plastics
Stage in the value chain / Ecodesign, new materials and manufacturing
Startup Description
Scope of activity / Other activities
Description of the activity / Ecodesign, new materials and manufacturing
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