Our Kinds
Shifting consumption culture through design
Our first goal - eliminate the single use cup globally
For consumers
We have removed the blockers for consumers to choose a reusable cup - no sign up, tokens or cost. Consumers borrow a cup and #justbringitback
For cafes
We make it easier to offer a ‘borrow’ cup by addressing the 8 main friction points through hyperlocal and global supply chain review, redesign and role modelling with collaborators/subscribers - cafe, venues, corporate, consumers, stakeholders.
1.Customer Transition: Keeping customers on board during the switch.
2.Stock Management: Ensuring sufficient reusable stock.
3.Dishwashing: Streamlining the cleaning process.
4.Training: Educating teams on new systems.
5.Recruitment: Attracting and retaining the right talent.
6.Communication: Clear messaging to all stakeholders.
7.Space: Managing physical space for reusables.
8.Cost: Balancing the financials.
