Our first goal - eliminate the single-use cup globally
For consumers
We have removed the blockers for consumers to choose a reusable cup - no sign-up, tokens, or cost. Consumers borrow a cup and #justbringitback.
For cafes
We make it easier to offer a ‘borrow’ cup by addressing the 8 main friction points through hyperlocal and global supply chain review, redesign, and role modeling with collaborators/subscribers - cafes, venues, corporates, consumers, and stakeholders.
Customer Transition: Keeping customers on board during the switch.
Stock Management: Ensuring sufficient reusable stock.
Dishwashing: Streamlining the cleaning process.
Training: Educating teams on new systems.
Recruitment: Attracting and retaining the right talent.
Communication: Clear messaging to all stakeholders.
Space: Managing physical space for reusables.
Cost: Balancing the financials.
