The Rubbish Project

The Rubbish Project is a circular economy platform that provides software, consultancy and design services that enable companies to transition to a circular model. Working with the major producers and consumers of disposable single-use packaging to re-design their business model and create a closed-loop system for packaging. Including clients such as the major brewers including ABinBev, and the packaging manufacturer Huhtamaki, The Rubbish Project has built a circular system for rPET drinks cups and plans to keep going with an aim to make all packaging circular. A core part of the offering is assisting in the building of circular supply chains and the setup of a data capture waste tracking system that enables live monitoring, data led optimisation and communications, and high recycling/recovery rates.