Hugo Adams, CEO of UK-based startup Kelpi, has been named among the Meaningful Business 100 (MB100) for 2026, an international recognition celebrating business leaders who combine commercial activity with positive social and environmental impact.
This year’s selection was made from more than 900 nominations worldwide, recognising individuals who are developing innovative approaches to addressing environmental and social challenges through their businesses.
Kelpi specialises in developing seaweed-based barrier coatings for paper and fibre packaging, offering an alternative to conventional coatings derived from fossil-based materials. Its technology is designed to provide the moisture, grease and gas barrier properties required for packaging applications while maintaining compatibility with existing paper recycling systems.
By using seaweed as a renewable raw material, the company aims to reduce dependence on fossil-based materials and support the development of recyclable packaging solutions.
The recognition comes as Kelpi continues to advance the commercial application of its technology. The startup has recently collaborated with Amcor to explore the integration of its coatings into fibre-based packaging solutions and partnered with Bower Collective to launch recyclable paper sachets for liquid personal care products.
These developments reflect Kelpi‘s progress in bringing alternative packaging materials closer to commercial adoption.
Hugo Adams’ inclusion in the Meaningful Business 100 highlights the growing visibility of companies working to combine technological innovation with environmental objectives.
At Radar, we are pleased to see Kelpi, a member of our community, receive international recognition through its leadership and its work on alternative materials that can contribute to a more circular packaging sector.